By Charlie at Pasty Central (Chopper) on Sunday, September 25, 2011 - 10:45 pm:
Frank - I think the road is one and the same. Somewhere along the line, as other families moved up the hill from Phoenix, where the Heptings lived, they must have stopped referring to it as Hepting Road in favor of Phoenix Farm Road (or as they say it more often locally, Phoenix Farms Road). That's where Elmo Negro lived, of Elmo's Tower fame back in the early years of the Pasty Cam.
One Shoebox Memory back in 2007 referred to the neighborhood there as 'Phoenix Farms' (see 7/22/07